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Faculty

ZHU Ying

University of British Columbia

Faculty of Management
1137 Alumni Avenue, EME 4131 Kelowna, BC V1V 1V7, Canada

 

EDUCATION

Ph.D. in Marketing                                                                                                                                       2011
Texas A&M University, Mays Business School, Texas, U.S.A. 

M.Sc. in Management                                                                                                                                  2005
University of Lethbridge, Canada

M.A. in Computer Science                                                                                                                           2000
Central University for Nationalities, China

B.A. in Marketing / Logistics                                                                                                                       1997
Huazhong University of Science and Technology, China

 

WORK EXPERIENCE

The University of British Columbia – Okanagan campus                                                        2011-present

Assistant Professor Faculty of Management, Kelowna, British Columbia, Canada

Texas A&M University, Mays Business School                                                                            2006 – 2011

Instructor/Research Assistant College Station, Texas, United States

Sun Life Financial                                                                                                                                      2006

Customer Service, Lethbridge, Alberta, Canada

Beijing ZAccess System Ltd.                                                                                                         2001 – 2003

Customer Service Manager/Oracle CRM/ERP Systems Analyst, Beijing, China

SIEMENS Communications Networks Ltd.                                                                                2000 – 2001

Technological Market Analyst, Beijing, China

 

RESEARCH INTERESTS

Consumer Behavior, Branding, International Marketing, Social Network

 

RESEARCH GRANTS

UBC Hampton Research Endowment Fund: $5000                                                                                    2017

Social Sciences and Humanities Research Council (SSHRC) Grant: $28,466                                2014 – 2016
with Dr. Russell Belk (Ranked #2 in Business and management fields, national success rate: 26%)

UBC Work Study Grant (Obtained Competitively): $6000                                                                         2014

UBC Work Study Grant (Obtained Competitively): $3000                                                                         2013

Center of Retailing Studies Mini Grant, Texas A&M University: $1500                                                   2008

Mays Business School Summer Research Grant Award, Texas A&M University: $2000             2007 – 2008

 

PUBLICATIONS & CONFERENCE PROCEEDINGS

Guo, Yue, Zhu, Ying, Stuart, B., Bao, Y., and Li, X. (forthcoming) “Understanding Cross-Product Purchasing Intention in the IT Brand Extension Context” Psychology & Marketing (Accepted on Oct 11, 2017)

Weisstein, F. L., Song, L., Andersen, P., & Zhu, Y. (2017). Examining impacts of negative reviews and purchase goals on consumer purchase decision. Journal of Retailing and Consumer Services, 39, 201-207. (Note: Andersen, P., and Zhu, Y. have an equal contribution to the paper)

Zhu, Ying and Meyer, J. (2017), “Getting in touch with your thinking style: How touchscreens influence purchase,” Journal of Retailing and Consumer Services, 38, 51-58.

Zhu, Ying and Allan Chen (2017), “A Tale of Two Brands: The Joint Effect of Manufacturer and Retailer Brands on Consumers’ Product Evaluation,” Journal of Brand Management, 24(3), 284-306.

Wang, Y. J., LaPlaca, P., Zhu, Y., Hao, A. W., Guo, C., & Bao, Y. (2017), “Streamlining interfunctional coordination in industrial SMEs,” Journal of General Management, 42(3), 31-40.

Guo, Chiquan, Wang, Yong J., and Zhu, Ying (2016), “Distributor Orientation and Channel Profitability for Manufacturing-Centered SMEs: Moderating Role of Competitive Intensity and Coordinative Intensity,” Journal of Research in Marketing and Entrepreneurship, Vol 18, Issue 2, 197-210.

Zhu, Ying, Debra Basil, and M. Gordon Hunter (2009), “A Study of Canadian Winery Websites: Identification of a Market Integration Stage,” Canadian Journal of Administrative Sciences, 26(4), 286-300.

Conference Proceedings

Zhu, Ying and Jeffrey Meyer (2016) “Getting in Touch With Your Thinking Style: How Touchscreens Influence Purchase”, in NA - Advances in Consumer Research, Vol 44, 704-705.

Zhu, Ying, Alice Zhang**, and Jiaxun He (2016) “Does Your Brand Name Indicate Who You Are? - Brand Translation Strategies for Different Firms”, American Marketing Association Summer Educators’ Conference Proceedings, pp B42-43.

Zhu, Ying and Jeff Meyer (2016) “How Involved Are Smartphone Shoppers?” American Marketing Association Summer Educators’ Conference Proceedings, pp C55-56.

Zhu, Ying and Ebrahim Mazaheri (2016), “The Influence of Social Networks on a Company’s Adoption of Sustainability Initiatives,” American Marketing Association (AMA) Winter Educators’ Proceedings, L15-L16

Zhu, Ying and Jeff Meyer (2015), “Let Your Fingers Do the Shopping: How Touchscreens Are Changing Purchase Behavior,” American Marketing Association (AMA) Winter Educators’ Conference Proceedings, C18-C19

Zhu, Ying and Eric Li (2015), “The Influence of Visual Representations on Consumers’ Selection on Future Experiences,” American Marketing Association (AMA) Winter Educators’ Conference Proceedings, H7-H8

Zhu, Ying and Jeff Meyer (2014), “The Differential Effects of Traditional and Touchscreen Interfaces on Involvement,” Administrative Sciences Association of Canada (ASAC) Annual Conference Proceedings, Vol. 35, No.3, 213-217

Zhu, Ying, Eric Li, and Faria Madhumita* (2013), “A Longitudinal Study of Online Market Integration among British Columbia Wineries,” Administrative Sciences Association of Canada (ASAC) Annual Conference Proceedings, Vol. 34, No.3, 225-228

Zhu, Ying and Jeff Meyer (2012), “The Magic Touch – Psychological Drivers of the Discrepancy between Traditional and Touchscreen Equipment,” in NA - Advances in Consumer Research Vol. 40, 1123-1123

 

PAPERS UNDER REVIEW

Zhu, Ying and Jeff Meyer, “Hedonic and Utilitarian Purchases: How Involved Are Smartphone

Shoppers?” under review at Journal of Marketing Behavior

Zhu, Ying, Kevin Cruthirds and Yong Wang, “Intragroup Relationship Conflict in Virtual Learning: Examining Personality Antecedents and Behavioral Consequences”, under review at Computers in Human Behavior

 

WORK IPROGRESS

(*= graduate student; **= undergraduate student)

“The Impact of Device Type on Consumers’ Decision Making” with Jingjing Ma and Jiajia Liu*. Completed data collection for Study 1&2. Study 3 data collection in progress. Targeted at Journal of Consumer Research

“Will Smartphone Change Consumers’ Donation Behavior?” with Jingjing Ma and Yu Lin *. Study 1 data collection in progress. Targeted at Journal of Consumer Research

“The Moderating Effect of Smartphone and Computer on Consumer’s Goal Setting” with Jingjing Ma and Jingjing Wang**. Experimental design in progress. Targeted at Journal of Consumer Psychology

“The Link between Touchscreen Exploration Patterns and Purchasing Decisions” with Joann Peck and Sorim Chung. Data analysis in progress. Targeted at Journal of Consumer Psychology

“How Does Touchscreen Technology Impact Lonely Consumers?” with Juliet (Rui) Zhu and Alice Wang. Data analysis in progress. Targeted at Journal of Consumer Psychology

“Touch the Screen, Touch the Heart: How Does Touchscreen Affect Donation Behavior?” with Juliet (Rui) Zhu. Data collection in progress. Targeted at Journal of Consumer Research

“The Moderating Role of Cultural Orientation on Humor Ads: A Cross Culture Study in Brazil, China, and the U.S.” with Wang Yong. Manuscript in preparation. Targeted at Journal of Business Research

“To Hide or Not To Hide? – How People’s Intention on Revealing Their Emotion is Influenced by Culture” with Ruodan Shao. Data analysis in progress. Targeted at Journal of the Academy of Marketing Science

“Brand Naming Strategies in a Global Market” with Alice Zhang* and Jiaxun He. Manuscript in preparation. Targeted at International Journal of Research in Marketing

“The Influence of Social Networks on a Company’s Adoption of Sustainability Initiatives” with Ebrahim Mazaheri. Data analysis in progress. Targeted at Journal of the Academy of Marketing Science

 

TEACHING EXPERIENCES

Introduction to Canadian Business (1st year undergraduate course)                                               2015-present

University of British Columbia

Consumer Behavior (4th year undergraduates course), University of British Columbia                 2014-present

Service Marketing (4th year undergraduates course), University of British Columbia                   2011-present

Marketing Strategy (4th year undergraduates course), University of British Columbia                  2011-present

Buyer Behavior (3rd year undergraduates course), Texas A&M University                                       2008-2011

Sports Marketing (Guest Lecture: graduate level), Communication University of China              2017-present

 

HONORS AND AWARDS

Teaching Awards

Teaching Honours Roll at the University of British Columbia                                                                   2016

Texas A&M System Student Recognition Award for Teaching Excellence                                               2011

Dean’s Award for Outstanding Teaching by a Doctoral Student, Mays Business School,                         2011

TAMU

Other Honors and Awards

Best Paper Runner Up Award at Administrative Sciences Association of Canada                                     2015
Conference

AMA-Sheth Doctoral Consortium Fellow, Texas Christian University                                                      2010

Annual UH Doctoral Symposium Fellow, University of Houston                                                              2010

Fellow of Graduate Teaching Academy, Texas A&M University                                                              2008

Regents’ Fellowship, Mays Business School, Texas A&M University                                          2006 – 2009

Department of Marketing Scholarship, Mays Business School, TAMU                                         2006 – 2011

Graduate Research Assistantship, Texas A&M University                                                             2006 – 2011

 

CONFERENCE PRESENTATIONS

(*= graduate student; **= undergraduate student)
Zhu, Ying and Jeff Meyer (2016) “Getting in Touch with Your Thinking Style: How Touchscreens

Influence Purchase”, Association for Consumer Research Conference, Berlin, Germany, Oct 2016. Zhu, Ying and Jeff Meyer (2016) “How Involved Are Smartphone Shoppers?” American Marketing

Association Summer Educators’ Conference, Atlanta, Georgia, U.S., Aug 2016

Zhu, Ying, Alice Zhang**, and Jiaxun He (2016) “Does Your Brand Name Indicate Who You Are? - Brand Translation Strategies for Different Firms”, American Marketing Association Summer Educators’ Conference, Atlanta, Georgia, U.S., Aug 2016

Zhu, Ying (2016) “Physical Boundaries of a Virtual Network and Its Impact on Sales”, American Marketing Association Winter Educators’ Conference, Las Vegas, Nevada, U.S., Feb 2016

Zhu, Ying, Alice Zhang** and Jiaxun He (2016) “Brand Naming Strategies in a Global Market” Administrative Sciences Association of Canada (ASAC) Annual Conference, Edmonton, Alberta, Canada, June 2016

Zhu, Ying, Jim Nastos* and Yaroslav Senyuta** (2015) “Does the Virtual Community Match the Natural Community: A Study of Networks among Canadian Wineries” Administrative Sciences Association of Canada (ASAC) Annual Conference, Halifax, Canada, June 2015 (Best Paper Runner Up Award)

Zhu, Ying and Jeff Meyer (2015) “Out of Touch with Computers: The Effect of Touchscreen Technology on Purchase Intentions” Administrative Sciences Association of Canada (ASAC) Annual Conference, Halifax, Canada, June 2015

Zhu, Ying and Allan (Haipeng) Chen (2015) “How do Decisions on “Where to buy” and “What to buy” Influence Consumer’s Purchase?” Administrative Sciences Association of Canada (ASAC) Annual Conference, Halifax, Canada, June 2015

Joy, Annamma, Eric Li, Ying Zhu, Jeff Wang and Stephen Chart (2013), “A Multi-Sensory Understanding of the Wine Consumption Experience,” Annual Conference of the American Association of Wine Economists (AAWE), Stellenbosch, South Africa, June 2013

Sorescu, Alina, Manjit Yadav and Ying Zhu (2011), “Website Traffic as a Driver of Financial Performance”, American Marketing Association Winter Conference, Austin, Texas, U.S.A, Jan 2011

Zhu, Ying, Allan Chen, and Alina Sorescu (2010), “A Tale of Two Brands: The Joint Effect of the Manufacturer and the Retailer Brands on Consumers’ Valuation of Products.” Presented at the 28th Annual Doctoral Symposium, University of Houston, Texas, U.S.A., April 2010.

Zhu, Ying, Debra Basil, and M. Gordon Hunter (2005), “A Study of Canadian Winery Web Sites: Identification of a Market Integration Stage.” Presented at the Administrative Sciences Association of Canada (ASAC) Conference, Banff, Alberta, Canada, June 2005

 

TOUCHSCREEN RESEARCH ON MEDIA

International Media Outlets

  1. Yahoo UK News - Want to curb your spending? Then put your smartphone away, scientists say (Aug.

17, 2017) https://uk.news.yahoo.com/want-curb-spending-then-put-155459598.html

  1. Prima - Do you shop on your phone? We've got bad news (Aug. 16, 2017)

http://www.prima.co.uk/leisure/news/a40120/do-you-shop-on-your-phone-weve-got-bad-news/

  1. Daily Mail UK - Trying to resist the urge to splurge? Put your phone away! You're more likely to buy guilty pleasures online when using a touchscreen device (Aug. 16, 2017) http://www.dailymail.co.uk/sciencetech/article-4796382/People-likely-indulgewhen-using- touchscreen.html
  2. Brazil Business Today - Study finds online shoppers spend more using smart phones than desktops (Aug. 17, 2017) http://brazilbusiness.einnews.com/article/398892554/live
  3. BT - Forsker advarer: Hold dig fra at shoppe på telefonen (Aug. 17, 2017)

https://www.bt.dk/gadget/klar-fra-videnskab-advarsel-hold-dig-fra-at-shoppe-paa-telefonen

  1. Pourquoi Docteur - Les smartphones favorisent les achats impulsifs (Aug. 18, 2017)

https://www.pourquoidocteur.fr/Articles/Question-d-actu/22545-Les-smartphones-favorisent-achats- impulsifs

  1. Yahoo Actualites - Le smartphone pousse à la consommation de plaisirs «coupables». (Aug. 21, 2017)

https://fr.news.yahoo.com/smartphone-pousse-à-consommation-plaisirs-140249604.html

8. Irish News - Want to curb your spending? Then put your smartphone away, scientists say (Aug. 17, 2017) http://www.irishnews.com/magazine/science/2017/08/17/news/want-to-curb-your- spending-then-put-your-smartphone-away-scientists-say-1113918/

  1. ComputerHoy - Tu móvil tiene la culpa de que gastes más dinero en compras online (Aug. 17, 2017)

http://computerhoy.com/noticias/life/tu-movil-tiene-culpa-que-gastes-mas-dinero-compras-online- 66627

  1. Sabor809 - Tu móvil tiene la culpa de que gastes más dinero en compras online (Aug. 17, 2017)

http://www.sabor809.com/tecnologia/606544-tu-movil-tiene-la-culpa-de-que-gastes-mas-dinero-en- compras-online

  1. Breakingnews.ie - Want to curb your spending? Then put your smartphone away, scientists say (Aug. 17, 2017) http://www.breakingnews.ie/world/want-to-curb-your-spending-then-put-your- smartphone-away-scientists-say-802480.html
  2. India TV - Keep your smartphone away to curb spending online (Aug. 17, 2017)

http://www.indiatvnews.com/lifestyle/news-keep-your-smartphone-away-to-curb-spending-online- 396883

  1. India Express - Smartphone users more likely to splurge online, claims study (Aug. 17, 2017)

http://indianexpress.com/article/technology/tech-news-technology/smartphone-users-more-likely-to- splurge-online-study-4801258/

  1. ET Telecom - Ditch your smartphone to curb spending online (Aug. 17, 2017)

http://telecom.economictimes.indiatimes.com/news/ditch-your-smartphone-to-curb-spending- online/60104752

  1. New Indian Express - Ditch your smartphone to curb spending online: (Aug. 17, 2017)

http://www.newindianexpress.com/lifestyle/2017/aug/17/ditch-your-smartphone-to-curb-spending- online-1644487.html

  1. Outlook India - Smartphone users more likely to splurge online: study (Aug. 17, 2017)

https://www.outlookindia.com/newsscroll/smartphone-users-more-likely-to-splurge-online- study/1125740/?next

North American Media Outlets

  1. CKNW: Jill Bennett Show - [live interview] (Aug. 18, 2017) Radio
  2. Roundhouse Radio - [live interview] (Aug. 19, 2017) Radio
  3. Science Daily - Trying to resist the urge to splurge? Ditch the smartphone (Aug. 16, 2017)

https://www.sciencedaily.com/releases/2017/08/170816100240.htm

  1. Phys.org - Trying to resist the urge to splurge? (Aug. 16, 2017)

https://phys.org/news/2017-08-resist-urge-splurge-ditch-smartphone.html

  1. Global News - Urge to splurge online? Why you should put the touchscreen down (Aug. 16, 2017)

http://globalnews.ca/news/3674541/urge-to-splurge-online-why-you-should-put-the- touchscreen-down/

  1. Science Newsline Psychology - Trying to Resist the Urge to Splurge? Ditch the Smartphone (Aug. 16, 2017)

 http://www.sciencenewsline.com/news/2017081614280071.html

  1. Salmon Arm Observer - Resist urge to splurge by ditching smartphone (Aug. 16, 2017)

http://www.saobserver.net/news/resist-urge-to-splurge-by-ditching-smartphone/

  1. MSN News - Put your smartphone away to curb spending (Aug. 21, 2017) https://www.msn.com/en- ca/news/newsvideo/put-your-smartphone-away-to-curb-spending/vp-AAqtNQK
  2. Eureka Alert Science - Trying to Resist the Urge to Splurge? Ditch the Smartphone (Aug. 17, 2017)

https://www.eurekalert.org/pub_releases/2017-08/uobc-ttr081517.php

  1. Co.Design - Be careful shopping on your smartphone influences your behaviour (Aug. 17, 2017)

https://www.fastcodesign.com/90136848/be-careful-shopping-on-your-smartphone-influences-your- behavior

  1. Guiding Tech - Researchers are Suggesting a Simple Way to Save Money: Ditch Your Phone (Aug. 17, 2017) http://www.guidingtech.com/71143/simple-way-save-money/
  2. Startlr Tech - Your mobile is to blame for spending more money on online shopping (Aug. 17, 2017)

http://www.startlr.com/your-mobile-is-to-blame-for-spending-more-money-on-online-shopping/

  1. FirstPost - Ditch your smartphone to curb spending online, says study (Aug. 17, 2017)

http://www.firstpost.com/business/ditch-your-smartphone-to-curb-spending-online-says-study- 3941233.html

  1. HiTechDays - Trying to resist the urge to splurge? Ditch the smartphone (Aug. 17, 2017)

http://www.hitechdays.com/news/251056/trying-to-resist-the-urge-to-splurge-ditch-the-smartphone/

  1. Gadgets Now - Smartphone users more likely to splurge online: study (Aug. 17, 2017)

http://www.gadgetsnow.com/tech-news/smartphone-users-more-likely-to-splurge-online- study/articleshow/60106789.cms

  1. Shropshire Star - Want to curb your spending? Then put your smartphone away, scientists say (Aug. 17, 2017) https://www.shropshirestar.com/news/science-and-technology/2017/08/17/want-to-curb- your-spending-then-put-your-smartphone-away-scientists-say/
  2. Latest News Network - People are more likely to indulge when using a touchscreen (Aug. 17, 2017)

http://latestnewsnetwork.com/people-are-more-likely-to-indulge-when-using-a-touchscreen/

  1. The Siver - Smartphones promote impulse purchases (Aug. 18, 2017)

http://sivertimes.com/smartphones-promote-impulse-purchases/64650

  1. Millennium Post - Ditch your smartphone to curb spending online (Aug. 20, 2017)

http://www.millenniumpost.in/features/ditch-your-smartphone-to-curb-spending-online-258271

  1. Castanet - Touchscreen temptations (Aug. 21, 2017)

http://www.castanet.net/news/BC/204319/Touchscreen-temptations

  1. Penticton Western News - Resist urge to splurge by ditching smartphone (Aug. 16, 2017)

https://www.pentictonwesternnews.com/news/resist-urge-to-splurge-by-ditching-smartphone/

  1. The Cut - Touchscreens Turn You Into a More Impulsive Shopper (Aug. 25, 2017)

https://www.thecut.com/2017/08/touchscreens-turn-you-into-a-more-impulsive-shopper.html

  1. International Business Times - Touchscreens Might Make You Spend More Money, Study Says (Aug. 25, 2017) http://www.ibtimes.com/touchscreens-might-make-you-spend-more-money-study- says-2582779
  2. MSN News - Touchscreens Might Make You Spend More Money, Study Says (Aug. 26, 2017)

http://www.msn.com/en-ph/news/technology/touchscreens-might-make-you-spend-more-money- study-says/ar-AAqIY1i?li=BBr8zL5

  1. Highsnobiety - Using a Touchscreen Can Make You a More Impulsive Shopper (Aug. 28, 2017)

http://www.highsnobiety.com/2017/08/28/mobile-shopping-impulsive-behavior/

  1. Celebrityrave.com - Trying to resist the urge to splurge? Put your phone away! You're more likely to buy guilty pleasures online when using a touchscreen device (Aug. 16, 2017) https://celebrityrave.com/article/trying-to-resist-the-urge-to-splurge-put-your-phone-away-you-re- more-l/
  2. Techvibes - Study: Touchscreen Devices Influence Guilty Pleasure Purchasing (Aug. 18, 2017)

https://techvibes.com/2017/08/18/study-touchscreen-devices-influence-guilty-pleasure-purchasing

  1. Study Finds - You’re More Likely To Splurge On Products When Shopping On A Touchscreen, Study Finds (Aug. 28, 2017) https://www.studyfinds.org/shopping-touchscreen-desktop-computer/
  2. WARC - Do touchscreens make shoppers more impulsive? (Aug. 30, 2017)

https://www.warc.com/newsandopinion/news/do_touchscreens_make_shoppers_more_impulsive/392 09

  1. Learn Vest - Here's Why You Shouldn't Shop on Your Phone (Aug. 12, 2017)

https://www.learnvest.com/2017/08/heres-why-you-shouldnt-shop-on-your-phone

  1. Smart Company - Desktop or mobile? How customers are influenced by the device they use (Aug. 28, 2017)

https://www.smartcompany.com.au/marketing/online-marketing/desktop-or-mobile- how-customers-are-influenced-by-the-device-they-use/

  1. Mental Floss - Tyring to Save Money? Avoid Shopping on a Smartphone (Aug. 18, 2017)

http://mentalfloss.com/article/503710/trying-save-money-avoid-shopping-smartphone

  1. Sene Web - Le smartphone pousse à la consommation de plaisirs «coupables» (Aug. 21, 2017)

http://www.seneweb.com/news/Societe/le-smartphone-pousse-a-la-consommation-d_n_225411.html

  1. University of Waterloo - Do smartphones shape people's purchase decisions?

https://uwaterloo.ca/centre-for-society-technology-values/blog/post/do-smartphones-shape-peoples- purchase-decisions

  1. C FAX 10170 - Controlling Splurging with Ying Zhu, Assistant Professor, Faculty of Management, UBC http://www.iheartradio.ca/cfax-1070/controlling-splurging-with-ying-zhu-assistant-professor- faculty-of-management-ubc-1.3131800
  2. Times of Kabul - Smartphone Users More Probable to Splurge Online (Sep. 8, 2017)

http://timesofkabul.com/16444/smartphone-users-probable-splurge-online/

  1. Readers Digest - This One Weird Trick Will Help You Control Your Online Spending—Here’s How...

https://www.rd.com/advice/saving-money/online-shopping-trick/

  1. Press From - Touchscreens Might Make You Spend More Money, Study Says (Aug. 26, 2017)

http://us.pressfrom.com/news/science-and-technology/-78205-touchscreens-might-make-you-spend- more-money-study-says/

 

ADVISORY ROLES

Student Name

Program Type

Department

Progress

Supervisory Role

Faria Madhumita

Master

Management

Graduated in 2013

Co-Supervisor

Xiaoping Yue

Master

Management

Graduated in 2015

Committee member

Harrish Rajput

IGS PhD

Management

In progress

Committee member

Rishi

Bhardwaj

IGS PhD

Management

In progress

Committee member

Camilo Pena

IGS PhD

Management

In progress

Committee member

Suad

Alrebdi

IGS PhD

Management

In progress

Committee member

Haleh Barmaki

IGS PhD

Management

In progress

Committee member

Mohammad Shamloo

Master

Engineering

Graduated in 2014

External examiner

Rajeev Ruparahna

Master

Engineering

Graduated in 2013

External examiner

 

SERVICES AND COMMITTEES

UBC International Scholars Selection Committee                                                                 Jan 2016 – present

UBC Leadership Advisory Group                                                                                        May 2013 – present

Behavioral Research Lab Coordinator                                                                                 May 2013 – present

Graduate Studies and Research Committee                                                                          June 2012 - present

Finance Faculty Recruitment Committee                                                                         Jan 2012 - April 2012

Master of Management Admission Committee                                                                Dec 2011 - June 2012

Interdisiplinary Graduate Studies Committee                                                                   Dec 2011 - June 2012

 

PROFESSIONAL MEMBERSHIPS

Association for Consumer Research
Society for Consumer Psychology
American Marketing Association
Administrative Sciences Association of Canada
International Network for Social Network Analysis Association

 

REFERENCES

Dr. Russell Belk
Kraft Foods Canada Chair in Marketing Schulich School of Business
York University
4700 Keele Street
Toronto, Ontario
CANADA M3J 1P3
Phone: 416 736 2100 x 20852
Email: rbelk@schulich.yorku.ca

Dr. Alina Sorescu
Professor of Marketing Department of Marketing
Mays Business School
4112 TAMU
Texas A&M University
College Station, TX 77843-4112 Phone: 979 862 3043
E-mail: asorescu@tamu.edu

Dr. Rui (Juliet) Zhu
Professor of Marketing
Associate Dean for Asia and Alumni Affairs
Cheung Kong Graduate School of Business (CKGSB) Building No. 2, 2419 Hong Qiao Road,
Shanghai 200335, China
Phone: (8610) 8518 8858 ext. 3822
E-mail: rzhu@ckgsb.edu.cn