University of British Columbia
Faculty of Management
1137 Alumni Avenue, EME 4131 Kelowna, BC V1V 1V7, Canada
EDUCATION
Ph.D. in Marketing 2011
Texas A&M University, Mays Business School, Texas, U.S.A.
M.Sc. in Management 2005
University of Lethbridge, Canada
M.A. in Computer Science 2000
Central University for Nationalities, China
B.A. in Marketing / Logistics 1997
Huazhong University of Science and Technology, China
WORK EXPERIENCE
The University of British Columbia – Okanagan campus 2011-present
Assistant Professor Faculty of Management, Kelowna, British Columbia, Canada
Texas A&M University, Mays Business School 2006 – 2011
Instructor/Research Assistant College Station, Texas, United States
Sun Life Financial 2006
Customer Service, Lethbridge, Alberta, Canada
Beijing ZAccess System Ltd. 2001 – 2003
Customer Service Manager/Oracle CRM/ERP Systems Analyst, Beijing, China
SIEMENS Communications Networks Ltd. 2000 – 2001
Technological Market Analyst, Beijing, China
RESEARCH INTERESTS
Consumer Behavior, Branding, International Marketing, Social Network
RESEARCH GRANTS
UBC Hampton Research Endowment Fund: $5000 2017
Social Sciences and Humanities Research Council (SSHRC) Grant: $28,466 2014 – 2016
with Dr. Russell Belk (Ranked #2 in Business and management fields, national success rate: 26%)
UBC Work Study Grant (Obtained Competitively): $6000 2014
UBC Work Study Grant (Obtained Competitively): $3000 2013
Center of Retailing Studies Mini Grant, Texas A&M University: $1500 2008
Mays Business School Summer Research Grant Award, Texas A&M University: $2000 2007 – 2008
PUBLICATIONS & CONFERENCE PROCEEDINGS
Guo, Yue, Zhu, Ying, Stuart, B., Bao, Y., and Li, X. (forthcoming) “Understanding Cross-Product Purchasing Intention in the IT Brand Extension Context” Psychology & Marketing (Accepted on Oct 11, 2017)
Weisstein, F. L., Song, L., Andersen, P., & Zhu, Y. (2017). Examining impacts of negative reviews and purchase goals on consumer purchase decision. Journal of Retailing and Consumer Services, 39, 201-207. (Note: Andersen, P., and Zhu, Y. have an equal contribution to the paper)
Zhu, Ying and Meyer, J. (2017), “Getting in touch with your thinking style: How touchscreens influence purchase,” Journal of Retailing and Consumer Services, 38, 51-58.
Zhu, Ying and Allan Chen (2017), “A Tale of Two Brands: The Joint Effect of Manufacturer and Retailer Brands on Consumers’ Product Evaluation,” Journal of Brand Management, 24(3), 284-306.
Wang, Y. J., LaPlaca, P., Zhu, Y., Hao, A. W., Guo, C., & Bao, Y. (2017), “Streamlining interfunctional coordination in industrial SMEs,” Journal of General Management, 42(3), 31-40.
Guo, Chiquan, Wang, Yong J., and Zhu, Ying (2016), “Distributor Orientation and Channel Profitability for Manufacturing-Centered SMEs: Moderating Role of Competitive Intensity and Coordinative Intensity,” Journal of Research in Marketing and Entrepreneurship, Vol 18, Issue 2, 197-210.
Zhu, Ying, Debra Basil, and M. Gordon Hunter (2009), “A Study of Canadian Winery Websites: Identification of a Market Integration Stage,” Canadian Journal of Administrative Sciences, 26(4), 286-300.
Conference Proceedings
Zhu, Ying and Jeffrey Meyer (2016) “Getting in Touch With Your Thinking Style: How Touchscreens Influence Purchase”, in NA - Advances in Consumer Research, Vol 44, 704-705.
Zhu, Ying, Alice Zhang**, and Jiaxun He (2016) “Does Your Brand Name Indicate Who You Are? - Brand Translation Strategies for Different Firms”, American Marketing Association Summer Educators’ Conference Proceedings, pp B42-43.
Zhu, Ying and Jeff Meyer (2016) “How Involved Are Smartphone Shoppers?” American Marketing Association Summer Educators’ Conference Proceedings, pp C55-56.
Zhu, Ying and Ebrahim Mazaheri (2016), “The Influence of Social Networks on a Company’s Adoption of Sustainability Initiatives,” American Marketing Association (AMA) Winter Educators’ Proceedings, L15-L16
Zhu, Ying and Jeff Meyer (2015), “Let Your Fingers Do the Shopping: How Touchscreens Are Changing Purchase Behavior,” American Marketing Association (AMA) Winter Educators’ Conference Proceedings, C18-C19
Zhu, Ying and Eric Li (2015), “The Influence of Visual Representations on Consumers’ Selection on Future Experiences,” American Marketing Association (AMA) Winter Educators’ Conference Proceedings, H7-H8
Zhu, Ying and Jeff Meyer (2014), “The Differential Effects of Traditional and Touchscreen Interfaces on Involvement,” Administrative Sciences Association of Canada (ASAC) Annual Conference Proceedings, Vol. 35, No.3, 213-217
Zhu, Ying, Eric Li, and Faria Madhumita* (2013), “A Longitudinal Study of Online Market Integration among British Columbia Wineries,” Administrative Sciences Association of Canada (ASAC) Annual Conference Proceedings, Vol. 34, No.3, 225-228
Zhu, Ying and Jeff Meyer (2012), “The Magic Touch – Psychological Drivers of the Discrepancy between Traditional and Touchscreen Equipment,” in NA - Advances in Consumer Research Vol. 40, 1123-1123
PAPERS UNDER REVIEW
Zhu, Ying and Jeff Meyer, “Hedonic and Utilitarian Purchases: How Involved Are Smartphone
Shoppers?” under review at Journal of Marketing Behavior
Zhu, Ying, Kevin Cruthirds and Yong Wang, “Intragroup Relationship Conflict in Virtual Learning: Examining Personality Antecedents and Behavioral Consequences”, under review at Computers in Human Behavior
WORK IN PROGRESS
(*= graduate student; **= undergraduate student)
“The Impact of Device Type on Consumers’ Decision Making” with Jingjing Ma and Jiajia Liu*. Completed data collection for Study 1&2. Study 3 data collection in progress. Targeted at Journal of Consumer Research
“Will Smartphone Change Consumers’ Donation Behavior?” with Jingjing Ma and Yu Lin *. Study 1 data collection in progress. Targeted at Journal of Consumer Research
“The Moderating Effect of Smartphone and Computer on Consumer’s Goal Setting” with Jingjing Ma and Jingjing Wang**. Experimental design in progress. Targeted at Journal of Consumer Psychology
“The Link between Touchscreen Exploration Patterns and Purchasing Decisions” with Joann Peck and Sorim Chung. Data analysis in progress. Targeted at Journal of Consumer Psychology
“How Does Touchscreen Technology Impact Lonely Consumers?” with Juliet (Rui) Zhu and Alice Wang. Data analysis in progress. Targeted at Journal of Consumer Psychology
“Touch the Screen, Touch the Heart: How Does Touchscreen Affect Donation Behavior?” with Juliet (Rui) Zhu. Data collection in progress. Targeted at Journal of Consumer Research
“The Moderating Role of Cultural Orientation on Humor Ads: A Cross Culture Study in Brazil, China, and the U.S.” with Wang Yong. Manuscript in preparation. Targeted at Journal of Business Research
“To Hide or Not To Hide? – How People’s Intention on Revealing Their Emotion is Influenced by Culture” with Ruodan Shao. Data analysis in progress. Targeted at Journal of the Academy of Marketing Science
“Brand Naming Strategies in a Global Market” with Alice Zhang* and Jiaxun He. Manuscript in preparation. Targeted at International Journal of Research in Marketing
“The Influence of Social Networks on a Company’s Adoption of Sustainability Initiatives” with Ebrahim Mazaheri. Data analysis in progress. Targeted at Journal of the Academy of Marketing Science
TEACHING EXPERIENCES
Introduction to Canadian Business (1st year undergraduate course) 2015-present
University of British Columbia
Consumer Behavior (4th year undergraduates course), University of British Columbia 2014-present
Service Marketing (4th year undergraduates course), University of British Columbia 2011-present
Marketing Strategy (4th year undergraduates course), University of British Columbia 2011-present
Buyer Behavior (3rd year undergraduates course), Texas A&M University 2008-2011
Sports Marketing (Guest Lecture: graduate level), Communication University of China 2017-present
HONORS AND AWARDS
Teaching Awards
Teaching Honours Roll at the University of British Columbia 2016
Texas A&M System Student Recognition Award for Teaching Excellence 2011
Dean’s Award for Outstanding Teaching by a Doctoral Student, Mays Business School, 2011
TAMU
Other Honors and Awards
Best Paper Runner Up Award at Administrative Sciences Association of Canada 2015
Conference
AMA-Sheth Doctoral Consortium Fellow, Texas Christian University 2010
Annual UH Doctoral Symposium Fellow, University of Houston 2010
Fellow of Graduate Teaching Academy, Texas A&M University 2008
Regents’ Fellowship, Mays Business School, Texas A&M University 2006 – 2009
Department of Marketing Scholarship, Mays Business School, TAMU 2006 – 2011
Graduate Research Assistantship, Texas A&M University 2006 – 2011
CONFERENCE PRESENTATIONS
(*= graduate student; **= undergraduate student)
Zhu, Ying and Jeff Meyer (2016) “Getting in Touch with Your Thinking Style: How Touchscreens
Influence Purchase”, Association for Consumer Research Conference, Berlin, Germany, Oct 2016. Zhu, Ying and Jeff Meyer (2016) “How Involved Are Smartphone Shoppers?” American Marketing
Association Summer Educators’ Conference, Atlanta, Georgia, U.S., Aug 2016
Zhu, Ying, Alice Zhang**, and Jiaxun He (2016) “Does Your Brand Name Indicate Who You Are? - Brand Translation Strategies for Different Firms”, American Marketing Association Summer Educators’ Conference, Atlanta, Georgia, U.S., Aug 2016
Zhu, Ying (2016) “Physical Boundaries of a Virtual Network and Its Impact on Sales”, American Marketing Association Winter Educators’ Conference, Las Vegas, Nevada, U.S., Feb 2016
Zhu, Ying, Alice Zhang** and Jiaxun He (2016) “Brand Naming Strategies in a Global Market” Administrative Sciences Association of Canada (ASAC) Annual Conference, Edmonton, Alberta, Canada, June 2016
Zhu, Ying, Jim Nastos* and Yaroslav Senyuta** (2015) “Does the Virtual Community Match the Natural Community: A Study of Networks among Canadian Wineries” Administrative Sciences Association of Canada (ASAC) Annual Conference, Halifax, Canada, June 2015 (Best Paper Runner Up Award)
Zhu, Ying and Jeff Meyer (2015) “Out of Touch with Computers: The Effect of Touchscreen Technology on Purchase Intentions” Administrative Sciences Association of Canada (ASAC) Annual Conference, Halifax, Canada, June 2015
Zhu, Ying and Allan (Haipeng) Chen (2015) “How do Decisions on “Where to buy” and “What to buy” Influence Consumer’s Purchase?” Administrative Sciences Association of Canada (ASAC) Annual Conference, Halifax, Canada, June 2015
Joy, Annamma, Eric Li, Ying Zhu, Jeff Wang and Stephen Chart (2013), “A Multi-Sensory Understanding of the Wine Consumption Experience,” Annual Conference of the American Association of Wine Economists (AAWE), Stellenbosch, South Africa, June 2013
Sorescu, Alina, Manjit Yadav and Ying Zhu (2011), “Website Traffic as a Driver of Financial Performance”, American Marketing Association Winter Conference, Austin, Texas, U.S.A, Jan 2011
Zhu, Ying, Allan Chen, and Alina Sorescu (2010), “A Tale of Two Brands: The Joint Effect of the Manufacturer and the Retailer Brands on Consumers’ Valuation of Products.” Presented at the 28th Annual Doctoral Symposium, University of Houston, Texas, U.S.A., April 2010.
Zhu, Ying, Debra Basil, and M. Gordon Hunter (2005), “A Study of Canadian Winery Web Sites: Identification of a Market Integration Stage.” Presented at the Administrative Sciences Association of Canada (ASAC) Conference, Banff, Alberta, Canada, June 2005
TOUCHSCREEN RESEARCH ON MEDIA
International Media Outlets
17, 2017) https://uk.news.yahoo.com/want-curb-spending-then-put-155459598.html
http://www.prima.co.uk/leisure/news/a40120/do-you-shop-on-your-phone-weve-got-bad-news/
https://www.bt.dk/gadget/klar-fra-videnskab-advarsel-hold-dig-fra-at-shoppe-paa-telefonen
https://www.pourquoidocteur.fr/Articles/Question-d-actu/22545-Les-smartphones-favorisent-achats- impulsifs
https://fr.news.yahoo.com/smartphone-pousse-Ã -consommation-plaisirs-140249604.html
8. Irish News - Want to curb your spending? Then put your smartphone away, scientists say (Aug. 17, 2017) http://www.irishnews.com/magazine/science/2017/08/17/news/want-to-curb-your- spending-then-put-your-smartphone-away-scientists-say-1113918/
http://computerhoy.com/noticias/life/tu-movil-tiene-culpa-que-gastes-mas-dinero-compras-online- 66627
http://www.sabor809.com/tecnologia/606544-tu-movil-tiene-la-culpa-de-que-gastes-mas-dinero-en- compras-online
http://www.indiatvnews.com/lifestyle/news-keep-your-smartphone-away-to-curb-spending-online- 396883
http://indianexpress.com/article/technology/tech-news-technology/smartphone-users-more-likely-to- splurge-online-study-4801258/
http://telecom.economictimes.indiatimes.com/news/ditch-your-smartphone-to-curb-spending- online/60104752
http://www.newindianexpress.com/lifestyle/2017/aug/17/ditch-your-smartphone-to-curb-spending- online-1644487.html
https://www.outlookindia.com/newsscroll/smartphone-users-more-likely-to-splurge-online- study/1125740/?next
North American Media Outlets
https://www.sciencedaily.com/releases/2017/08/170816100240.htm
https://phys.org/news/2017-08-resist-urge-splurge-ditch-smartphone.html
http://globalnews.ca/news/3674541/urge-to-splurge-online-why-you-should-put-the- touchscreen-down/
http://www.sciencenewsline.com/news/2017081614280071.html
http://www.saobserver.net/news/resist-urge-to-splurge-by-ditching-smartphone/
https://www.eurekalert.org/pub_releases/2017-08/uobc-ttr081517.php
https://www.fastcodesign.com/90136848/be-careful-shopping-on-your-smartphone-influences-your- behavior
http://www.startlr.com/your-mobile-is-to-blame-for-spending-more-money-on-online-shopping/
http://www.firstpost.com/business/ditch-your-smartphone-to-curb-spending-online-says-study- 3941233.html
http://www.hitechdays.com/news/251056/trying-to-resist-the-urge-to-splurge-ditch-the-smartphone/
http://www.gadgetsnow.com/tech-news/smartphone-users-more-likely-to-splurge-online- study/articleshow/60106789.cms
http://latestnewsnetwork.com/people-are-more-likely-to-indulge-when-using-a-touchscreen/
http://sivertimes.com/smartphones-promote-impulse-purchases/64650
http://www.millenniumpost.in/features/ditch-your-smartphone-to-curb-spending-online-258271
http://www.castanet.net/news/BC/204319/Touchscreen-temptations
https://www.pentictonwesternnews.com/news/resist-urge-to-splurge-by-ditching-smartphone/
https://www.thecut.com/2017/08/touchscreens-turn-you-into-a-more-impulsive-shopper.html
http://www.msn.com/en-ph/news/technology/touchscreens-might-make-you-spend-more-money- study-says/ar-AAqIY1i?li=BBr8zL5
http://www.highsnobiety.com/2017/08/28/mobile-shopping-impulsive-behavior/
https://techvibes.com/2017/08/18/study-touchscreen-devices-influence-guilty-pleasure-purchasing
https://www.warc.com/newsandopinion/news/do_touchscreens_make_shoppers_more_impulsive/392 09
https://www.learnvest.com/2017/08/heres-why-you-shouldnt-shop-on-your-phone
https://www.smartcompany.com.au/marketing/online-marketing/desktop-or-mobile- how-customers-are-influenced-by-the-device-they-use/
http://mentalfloss.com/article/503710/trying-save-money-avoid-shopping-smartphone
http://www.seneweb.com/news/Societe/le-smartphone-pousse-a-la-consommation-d_n_225411.html
https://uwaterloo.ca/centre-for-society-technology-values/blog/post/do-smartphones-shape-peoples- purchase-decisions
http://timesofkabul.com/16444/smartphone-users-probable-splurge-online/
https://www.rd.com/advice/saving-money/online-shopping-trick/
http://us.pressfrom.com/news/science-and-technology/-78205-touchscreens-might-make-you-spend- more-money-study-says/
ADVISORY ROLES
Student Name |
Program Type |
Department |
Progress |
Supervisory Role |
|
Faria Madhumita |
Master |
Management |
Graduated in 2013 |
Co-Supervisor |
|
Xiaoping Yue |
Master |
Management |
Graduated in 2015 |
Committee member |
|
Harrish Rajput |
IGS PhD |
Management |
In progress |
Committee member |
|
Rishi |
Bhardwaj |
IGS PhD |
Management |
In progress |
Committee member |
Camilo Pena |
IGS PhD |
Management |
In progress |
Committee member |
|
Suad |
Alrebdi |
IGS PhD |
Management |
In progress |
Committee member |
Haleh Barmaki |
IGS PhD |
Management |
In progress |
Committee member |
|
Mohammad Shamloo |
Master |
Engineering |
Graduated in 2014 |
External examiner |
|
Rajeev Ruparahna |
Master |
Engineering |
Graduated in 2013 |
External examiner |
SERVICES AND COMMITTEES
UBC International Scholars Selection Committee Jan 2016 – present
UBC Leadership Advisory Group May 2013 – present
Behavioral Research Lab Coordinator May 2013 – present
Graduate Studies and Research Committee June 2012 - present
Finance Faculty Recruitment Committee Jan 2012 - April 2012
Master of Management Admission Committee Dec 2011 - June 2012
Interdisiplinary Graduate Studies Committee Dec 2011 - June 2012
PROFESSIONAL MEMBERSHIPS
Association for Consumer Research
Society for Consumer Psychology
American Marketing Association
Administrative Sciences Association of Canada
International Network for Social Network Analysis Association
REFERENCES
Dr. Russell Belk
Kraft Foods Canada Chair in Marketing Schulich School of Business
York University
4700 Keele Street
Toronto, Ontario
CANADA M3J 1P3
Phone: 416 736 2100 x 20852
Email: rbelk@schulich.yorku.ca
Dr. Alina Sorescu
Professor of Marketing Department of Marketing
Mays Business School
4112 TAMU
Texas A&M University
College Station, TX 77843-4112 Phone: 979 862 3043
E-mail: asorescu@tamu.edu
Dr. Rui (Juliet) Zhu
Professor of Marketing
Associate Dean for Asia and Alumni Affairs
Cheung Kong Graduate School of Business (CKGSB) Building No. 2, 2419 Hong Qiao Road,
Shanghai 200335, China
Phone: (8610) 8518 8858 ext. 3822
E-mail: rzhu@ckgsb.edu.cn