Update: 7 May 2023
Research Assistant Professor
Deputy Dean of BiMBA Business School
National School of Development
Peking University
Email: xmdu@nsd.pku.edu.cn
Work Experience
Full-time:
2023.04-Now, Research Assistant Professor, Deputy Dean of BiMBA Business School, National School of Development, Peking University
2019.01-2023.03, Chief Data Scientist, Data Science Laboratory, Beijing percent Technology Group Co., Ltd
2016.01-2018.12, General Manager, Enterprise Business Division, Beijing percent Information Technology Co., Ltd
2014.07-2015.12: Director of Research and Development, Department of Data Science and Research, Beijing percent Information Technology Co., Ltd
Part-time:
2021.01–Now, Guanghua School of Management, Peking University, Business Analysis Program Industry Tutor
2020.09–Now, Department of Information Management, Peking University, Industry Tutor
2018.06–Now, National School of Development, Peking University–Percent Data Intelligence and National Development Laboratory, Industry Tutor
2018.05–2021.05, Micro Headquarter Innovation Base, Entrepreneurship Tutor
2017.09–BiMBA, National School of Development, Peking University, Lecturer
2017.03–2018.02, Zhongshan Radio and Television Station, Data Mountain, Project Consultant
2016.06–Now, Central University of Finance and Economics-Percent Big Data Financial Marketing Research Center, Co-Director
2016.06–Now, Peking University Soft Micro-Percent Joint Laboratory, Co-Director
Educational Background
2010.09-2014.07, Ph.D.in Marketing Modeling, Guanghua School of Management, Peking University, Tutor: Su Meng
2007.09-2010.07, Master in Enterprise Management, China Center for Economic Research, Peking University, Tutor: Zhang Li
2003.09-2010.07,Bachelor degree in Information Management and Information System, Department of Information Management, Peking University
2003.09-2007.07, Bachelor degree in economics (double degree) , China Center for Economic Research, Peking University
Reward
2021 China Market Research Industry "Focus Media" Excellent Paper Award, Third Class Professional Award, China Information Society Market Research Branch, 2021.11
Emerald Outstanding Paper Award 2020, Emerald Publishing Group, UK, 2020.12
Beijing Municipal Science and Technology Progress Award 2020 Second Prize, Beijing Municipal People's Government, 2020.08
Associate Senior Researcher in 2019, Beijing Science and Technology Commission, 2019.12
Beijing Science and Technology Stars 2018, Beijing Science and Technology Commission, 2017.11
China Big Data Artisans 2018, Ministry of Industry and Information Technology China Big Data Industry Ecological Alliance, 2018.08
Best Sharing Award, CSDI Summit 2018,07
Thirteenth "China market research 'P&G' thesis award", third prize in professional group, 2014.09
2007 Outstanding Graduate of Peking University, 2007.06
Peking University 2005-2006 School Year Three Good Students, 2006.11
Guanghua Scholarship, 2005-2006, Peking University, 2006
The 14th "Challenge Cup" May 4th Youth Science Prize Competition, Peking University, 2006.06
Three Good Students of Peking University 2004-2005,2005
The May Fourth Scholarship of Peking University 2004-2005,2005.11
Research Interests
Data Science; Marketing Modeling; Big Data and AI; Enterprise Digital Transformation; Consumer Behavior
Published Papers
1) Han Yan, Xiaomeng Du, Lu Xu, Shichao Xu, Yanfeng Zhang, Peng Gong, Toward intelligent patches manufacturing: a systematic method for static and dynamic task allocation by genetic optimization, Nerual Computing and Applications [J], 2022
2) Du Xiaomeng, Huang Wei, Liu Yijing, Su Haibo (2020), the evolution of public mood during the novel coronavirus epidemic and topic mining research---based on data from Sina Weibo, Journal of Data Science, 2020 (12), 860-874.
3) Su Meng, Jia Xishun, Du Xiaomeng, Gao Tiwei (2019), Advances and Trends in Data Center Technology, Frontier of Data and Computing Development [J], 2019,1 (1) 11-15.
4) Du Xiaomeng (2019), big data, small data, where should we go? Software and Integrated Circuits [J], 2019 (6), 36-38.
5) Zhanbo Zhao, Xiaomeng Du, Fan Liang, Xiaoming Zhu (2019), Effect of product type and time pressure on consumers'online impulse buying intention, Journal of Contemporary Marketing Science, Vol.2 No.2, pp.137-154. (Awarded the 2020 Emerald Literati Outstanding Paper)
6) Du Xiaomeng, Hudi (2018), AI Power Finance Personalized Marketing, AI [J], October 2018,52-61.
7) Du, Xiaoming, Su, Meng, and Zheng, Xiaona (2017), Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types, Information Systems Research [J], 28 (4), 711-722.
8) Du Xiaomeng (2017), Boosting Retail Industry with Emerging Technologies, Internet Weekly [J], October 2017,41.
9) Du Xiaomeng (2016), Large Data Modeling Practice Based on Distributed Architecture, Telecommunication Network Technology [J], 2016 (10), 48-55.
10) Du Xiaomeng (2016), Data Decision Making Methodology, IT Manager World [J], 2016 (446), 73.
11) Keh, Jean Tat, Il Hye Park, Sarah Kelly, and Xiaomeng Du (2016),“The Effects of Model Size and Race on Chinese Consumers’Reactions: A Social Comparison Perspective”, Psychology&Marketing, 33 (3), 177-194.
12) Sun Luping, Du Xiaomeng (2015), Consumer Recognition of Defective Vehicle Recalls and Investigation of Recall Effects, Standard Science [J], December 2015,499,59-62.
13) Du Xiaomeng, Zhao Zhanbo, Cui Xiao (2015), Effect of Comment Rating, New Product Type and Adjusting Orientation on Online Commentary Usefulness, Journal of Psychology [J], 2015,47 (4), 555-568.
14) Su Meng, Du Xiaomeng (2014), Channel Attribution: Precision Marketing with Big Data, Peking University Business Review [J], September 2014,122,66-71.
15) Zhao Zhanbo, Du Xiaomeng, Chen Kai (2014), Research on the Impact Mechanism and Countermeasures of Internet Forced Buying, Management Review [J], 26 (4), 130-141.
16) Du, Xiaoming, and Su, Meng (2013), Incorporating consumer browse data: Extended item-based top-K recommendation algorithms, Proceedings at 2013 International Conference on Information Technology and Applications, 248-253.
17) Wu Chuan, Zhang Li, Zheng Yuhuang, Du Xiaomeng (2012), Effects of moderation focus on brand extension: moderation of parent brand type, parent brand and extension product matching type, Nankai Management Review [J], 15 (6), 51-61.
18) Du Xiaomeng, Zhang Li (2011), Additional Objectives of Practicality and Hedonicity and Their Impact on the Evaluation of Means Preference, Journal of Marketing Science [J], 7 (3), 59-84.
19) Wu Chuan, Zhang Li, Du Xiaomeng (2010), The Impact of Consumer Attributes on Brand Extension Evaluation [J], Journal of Marketing Science, 6 (4), 61-78.
Working and Conference Papers
1) Ji Li, Xv Liang, Xiaomeng Du and Guijun Li (2022), Evaluating Foreign Direct Investment Attraction and Location Decisions in China's Free Trade Zones, Journal of Asian Economics [J], Under 1st Round Review
2) Zou P., Du X M.(2022), Epidemic, Public Opinion and Emotional Management: A Study of Health Threats on Short Video Users'Behavior, Management Science [J], Review
3) Du Xiaomeng, Xu Yizhen, Yang Jiayue (2021), based on the correlation analysis between public environmental satisfaction and environmental quality, this paper won the third prize of "Excellent Paper of China Market Research Industry Award" in 2021 of China Information Society
4) Du Xiaomeng, Zhao Zhanbo, Cui Xiao (2014), Study on the Effect of Evaluation Price, New Product Type and Adjustment Orientation on Online Commentary Utility, Journal of Psychology [J].In the second round of evaluation, this paper won the third prize in the professional group of the 13th Procter&Gamble Thesis Award of China Market Research.
5) 2014 International Conference of Asian Mraketing Association, Seoul, Korea, 2014.03 Du, Xiaoming and Zhao, Zhanbo (2014),“Research on the influence mechanism of online shopping environment to consumers’online computerized buying intention”.
6) International Conference on Information Technology and Applications, Chengdu, China, 2013.11 Du, Xiaoming and Su, Meng (2013),“Incorporating consumer browse data: Extended item-based top-k recommendation agreements”. EI and ISTP indexing.
7) Annual Academic Conference on Marketing Science, Guangzhou, China, 2011.08 Du, Xiaoming, Zheng, Xiaoying and Keh, Jean Tat,“In or out of your brand store? The interactive effect of evaluation mode and category width on brand extension.
8) Academic Annual Meeting of Marketing Science, Beijing, China, 2010.08 Du Xiaomeng, Zhang Li (2011), Additional Objectives of Practicality and Hedonicity and Their Impact on the Evaluation of Means Preference [J], Journal of Marketing Science, 7 (3), 59-84.
9) Marketing Science Academic Annual Meeting, Tianjin, China, 2009.10 Du Xiaomeng, Zhang Li, Wu Chuan (2011), Preferential Consumption, Consumer Values and Product Values, Research Papers.
Books
1) Big Data Truth: What You Need to Know in an Era of Digital Economy, by Du Xiaomeng and Ma Jingjing. People's post and telecommunications press. 2022.06
2) The Practical Guide to the Analysis of Big Data Users'Behaviors, by Du Xiaomeng, Tang Xiaomi and Zhang Yinhu. Electronic Industry Press. 2021.08
Patent for Invention
1) Inventors: Du Xiaoming, Liu Yu, Luo Yongjian, Dangtuo, Zhang Yang, Wu Hao, Tan Shuguo, Zhang Jianzhi, Li Hongmei, Xie Jingpeng. Methods and apparatus for capturing information.Application No./Patent No.: CN201510938034.X.Date of application: 2015-12-15.State Intellectual Property Office, authorized
2) Inventors: liang peiming, zhang literature, du xiaomeng. User influence analysis methods, devices and electronic devices in social networks. Application No./Patent No.: CN201710633575.0.Application Date: 2017-07-28.State Intellectual Property Office, authorized
3) Inventors: su meng, liu yijing, su haibo, zhang yifan, du xiao meng, liu guodong, huang wei, yu jinhuang, xu dai. A word-of-mouth analysis method and apparatus for commodity comment data.Application No./Patent No.: CN201610321688.2. Date of Application: 2016-05-16, State Intellectual Property Office, authorized
4) Inventors: su meng, liu tianyang, gao tiwei, liu yijing, bian bud, du xiaomeng. An event prediction method, apparatus and system.Application No./Patent No.: CN201711064205.6. Date of Application: 2017-11-02.State Intellectual Property Office, authorized
5) Inventors: wang ran, su haibo, sun wei, liu yu, du xiaoming, liu yijing. Statement equivalence judging method and apparatus.Application No./Patent No.: CN201910832807.4. Date of Application: 2019-09-04.State Intellectual Property Office, authorized
6) Inventors: su meng, liang peiming, hu weisong, su haibo, du xiaomeng, huang wei. A rule-based real-time decision system and method. Application No./Patent No.: CN201811294029.X. Date of Application: 2018-10-31.State Intellectual Property Office.Authorized
7) Inventors: Du Xiaomeng, Xu Lu, Gao Tiwei, Su Meng, Zuo Yunpeng, Liu Yijing. Product and customer group matching method and system. Application No./Patent No.: CN20201054093.6. Application Date: 2020-06-15.State Intellectual Property Office, Substantive Examination
8) Inventors: Du Xiaomeng, Gao Tiwei, Xu Lu, Yu Miao, Tang Xiaomi, Su Meng, Liu Yu. A method, apparatus and electronic equipment for evaluating the operational capability of a supplier. Application No./Patent No.: CN201911244815.3. Date of Application: 2019-12-06.State Intellectual Property Office, Substantive Examination
9) Inventors: Gao Tiwei, Du Xiaomeng, Liu Yu, Xu Lu, Li Yang, Tang Xiaomi, Yu Miao, Su Meng. A decision-making method and device, electronic device and storage medium based on consumer behavior. Application No./Patent No.: CN201910984284.5. Date of Application: 2019-10-16.State Intellectual Property Office, Substantive Examination
10) Inventors: su Meng, Du Xiaomeng, Tang Xiaomi, Zhao Kuan, Zuo Yunpeng, Gao Tiwei, Zhao Dan, Guo Yifei. Methods, devices, storage media and electronic equipment for the procurement of goods. Application No./Patent No.: CN202011634653.7. Application Date: 2020-12-31.State Intellectual Property Office, Substantive Examination
11) Inventors: Liu Yijing, Gao Tiwei, Du Xiaomeng, Xu Ruoxuan, Huang Teng, Lai Sun, Zhang Yinhu. A population screening method and apparatus. Application No./Patent No.: CN202011518720.9. Date of Application: 2020-12-21.State Intellectual Property Office, Substantive Examination
12) Inventors: gao tiwei, zuo yunpeng, shen haitao, du xiaomeng, sun wei, liu yijing. Methods and devices for valuing media data. Application No./Patent No.: CN202011594800.2. Application Date: 2020-12-29.State Intellectual Property Office, Substantive Examination
Lecturer at BIMBA
1) BMW EDP Marketing Course, January 2022
2) MBA percent course, October 2020
3) BMW EDP Training Course, January 2020
4) Xiexin Group EDP Course, July 2019
5) Prestige Group percentile course, April 2019
6) Swire Group Training Course, November 2018
7) EMBA 2018: Big Data and AI
8) Jiangsu SASAC Training Course, August 2018
9) E17 Big Data Enterprise Classroom, July 2018
10) Novartis 14th Student Training Course, April 2018
11) BMW EDP Training Course, March 2018
12) MBA percent visiting course, October 2017
13) Societe Generale Training Course, August 2017
14) MBA percent visiting course, March 2017
15) Tomorrow Group Training, December 2016
16) Merck Pharmaceutical Training Course, November 2016
17) BMW EDP Training Course, June 2016
18) Swire Group Training Course, May 2016
Invited Academic lectures
School of Government, Peking University, June 2022
Sun Yat-sen University Business School, June 2022
Yanjing University of Technology, May 2022
Beijing University of Science and Technology, May 2022
Central China Normal University, May 2022
Beijing Agricultural University, April 2022
Guangxi University of Finance and Economics, April 2022
Beijing University of Science and Technology, May 2021
School of Government, Peking University, May 2021
Guanghua School of Management, Peking University, May 2021
School of Statistics, Southwest University of Finance and Economics, May 2021
Beijing Union University, December 2021
Department of Information Management, Peking University, November 2020
Business Analysis Course, Guanghua School of Management, Peking University, August 2019
Department of Marketing, Guanghua School of Management, Peking University, March 2018
National MBA, Guanghua School of Management, Peking University, November 2017
Xi'an Business Camp, Guanghua School of Management, Peking University, June 2017
Internet Industry Week, Guanghua School of Management, Peking University, April 2017
Department of Information Management, Peking University, January 2017
Center for Big Data Statistics, Shanghai University of Finance and Economics, December 2016
Guanghua School of Management, Peking University, Xi'an Branch, August 2016
Internet Industry Week, Guanghua School of Management, Peking University, March 2016
