Professor, National School of Development
BiMBA Program, Peking University
Email:jamesgong@nsd.pku.edu.cn
Office Phone Number:+86-10-62758914
Main Research Interests
Sun Tzu’s Art of War
Leadership and Competitive Strategy under Uncertain Environment
National Development Strategy of the Great Powers
Strategic Culture and Strategic Behavior
Main Courses Taught
Competition Strategy and Executive Ability(EMBA&MBA)
Leadership and Competitive Strategy under Uncertain Environment (EMBA)
National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)
Leadership in Chinese Traditional Culture (EDP)
Professional Appointments
Visiting Scholar, East Asia Program, Cornell University, 2006, 2007
Professor, Beijing International MBA Program, Peking University, Dec 2011-Present
Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011
Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004
Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 200
Administrative experiences
2006 - present Vice Chair of Academic Committee, Beijing International MBA Program, PekingUniversity
2002-2004 Director of Development Department, China Research Society of Sun Tzu’s Art of War Grants
Leadership and the Way of Organizational Development,Financed by Caterpillar Foundation, 2011-2012
Competition Strategy and Execution , The Art of War by Sun Tzu and Its Impact to Business in China,Financed by Caterpillar Foundation, 2009-2010
High-tech Corporation Management in Developed Countries, project member, Financed by China 863 Project Center, 2005-2006
New History of Qing Dynasty, Vol. of Military History, Financed by National New History of Qing Dynasty Committee, 2003-2006
Taiwan Culture and its Relationship with Mainland China, Financed by Chinese Academy of Military Sciences, 2002-2003
Enlightenments from the Nine Unification Wars in Chinese History, Financed by Chinese Central Military Commission, 2002
Strategic Culture and its Influence on Chinese Strategic Behavior, Financed by Chinese Academy ofMilitary Sciences, 2000-2002
The Science of Strategy, project member, Financed by Chinese Academy of Military Sciences, 1998-2001
Selected Publications
Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group Co., Ltd Book-folio, Seoul, 2011
Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd, Hong Kong, 2011
Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010
Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007
Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002
Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press, Beijing, 1997
Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996