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GONG Yuzhen

Professor, National School of Development
BiMBA Program, Peking University

Email:jamesgong@nsd.pku.edu.cn

Office Phone Number:+86-10-62758914

 

Main Research Interests

Sun Tzu’s Art of War

Leadership and Competitive Strategy under Uncertain Environment

National Development Strategy of the Great Powers

Strategic Culture and Strategic Behavior
 

Main Courses Taught

Competition Strategy and Executive Ability(EMBA&MBA)

Leadership and Competitive Strategy under Uncertain Environment (EMBA)

National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)

Leadership in Chinese Traditional Culture  (EDP)
 

Professional Appointments

Visiting Scholar, East Asia Program, Cornell University, 2006, 2007

Professor, Beijing International MBA Program, Peking University, Dec 2011-Present

Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011

Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004

Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 200
 

Administrative experiences

2006 - present   Vice Chair of Academic Committee, Beijing International MBA Program, PekingUniversity

2002-2004    Director of Development Department, China Research Society of Sun Tzu’s Art of War Grants

Leadership and the Way of Organizational Development,Financed by Caterpillar Foundation, 2011-2012

Competition Strategy and Execution , The Art of War by Sun Tzu and Its Impact to Business in China,Financed by Caterpillar Foundation, 2009-2010

High-tech Corporation Management in Developed Countries, project member, Financed by China 863 Project Center, 2005-2006

New History of Qing Dynasty, Vol. of Military History, Financed by National New History of Qing Dynasty Committee, 2003-2006

Taiwan Culture and its Relationship with Mainland China, Financed by Chinese Academy of Military Sciences, 2002-2003

Enlightenments from the Nine Unification Wars in Chinese History, Financed by Chinese Central Military Commission, 2002

Strategic Culture and its Influence on Chinese Strategic Behavior, Financed by Chinese Academy ofMilitary Sciences, 2000-2002

The Science of Strategy, project member, Financed by Chinese Academy of Military Sciences, 1998-2001
 

Selected Publications

Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group  Co., Ltd  Book-folio, Seoul, 2011

Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd,  Hong Kong, 2011

Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010

Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007

Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002

Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press, Beijing, 1997

Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996