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MA Jingjing

Email:jingjingma@nsd.pku.edu.cn

EMPLOYMENT                                                                             

Assistant Professor, 2015-Now

Peking University, China

 

Senior Analyst, 2008-2010

In4mation Insights, Boston, USA

 

EDUCATION                                                                                 

Ph.D., Marketing, 2015 (Advisor: Neal Roese)

M.S., Marketing, 2012

Kellogg School of Management, Northwestern University, USA

 

M.S., Management, 2008

Anderson School of Management, UCLA, USA

 

M.S., Economics, 2006

B.S., Economics, B.A., History, 2003

Peking University, Beijing, China

 

GRANTS AND AWARDS

Bill & Melinda Gates Foundation (Project title: Understand Chinese Online Donor Behaviors and Enable Innovative Interventions; Direct cost: $197,266 USD; Role: PI; Oct. 2020-Sep. 2023)

Outstanding Achievement Award for Scientific Research in Colleges and Universities, China, 2020

Best Paper Award, Journal of Marketing Science Annual Conference, China, 2019

Outstanding Head Teacher Award, Peking University, 2018-2019

Mulan Young Scholar, National School of Development, Peking University, 2018

Bill & Melinda Gates Foundation (Project title: Understanding Chinese Online Charitable Donation; Direct cost: $95,647 USD; Role: PI; Nov. 2017-Oct. 2019)

National Natural Science Foundation of China (Project title: Consumer Online Shopping Behavior and Eye Tracking, No. 71672001; Direct cost: 500,000 RMB; Role: PI; Jan. 2017-Dec. 2020)

National Natural Science Foundation of China (Project title: Pursuing Excellence in Changes - the Adaptive Performance and PERMA Mechanisms of Maximizers and Satisficers in the Workplace, No. 71772007; Direct cost: 490,000 RMB; Role: Key Investigator; Jan. 2018-Dec. 2021)

Teaching Award, Peking University, 2017

The Audience Choice Award, Qualtrics Insight Summit, 2016

Fellow, AMA-Sheth Foundation Doctoral Consortium, 2014

Fellow, Haring Symposium, Indiana University, 2013

TGS Travel Grant, Northwestern University, 2011, 2012

Best Student Poster Award, SJDM, Seattle, WA, 2011

Fellowship, Kellogg School of Management, Northwestern University, 2010-2015

Anderson Fellowship, UCLA Anderson School of Management, 2006, 2007

GMAT High Score Award, Beijing, China, 2006

Challenge Cup Paper Award, Peking University, 2005

Guanghua Graduate Scholarship, Peking University, 2004

     Scholarship, Peking University, 2000-2002        

RESEARCH INTERESTS                                                     

Judgment and Decision Making, Online Shopping and Eye-tracking, Socially Responsible Behavior, Charitable Behavior, Emotional Well-being

 

 SELECED PUBLICATIONS (* corresponding author)

1. Ma, Jingjing, Zichuan Mo*, and David Gal (2021), “The Route to Improve the Effectiveness of Negative PSAs,” Journal of Business Research, 123 (February), 669-682.

2. Yang, Haiyang and Jingjing Ma* (2020), “How an Epidemic Outbreak Impacts Happiness: Factors that Worsen (vs. Protect) Emotional Well-being during the Coronavirus Pandemic,” Psychiatry Research, 289(2020), 113045.

3. Ma, Jingjing, Zichuan Mo*, and Xiaowei Shi (2020), “The Impact of Negative Social Inference on Consumer Purchasing Behavior,” Nankai Business Review (in Chinese), 23(2), 107-117.

4. Goldsmith, Kelly*, Caroline Roux, and Jingjing Ma (2018), “When Seeking the Best Brings out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior,” Journal of Consumer Psychology, 27(5), 1-17.

5. Brough, Aaron*, Jim Wilkie, Jingjing Ma, Mathew Issac, and David Gal (2016), “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption,” Journal of Consumer Research, 43, 567-82.

6. Ma, Jingjing* and David Gal (2016), “When Sex and Romance Conflict: The Impact of Sex in Advertising on Preference for Romantically-Linked Products and Services,” Journal of Marketing Research, Vol. LIII (August 2016), 479-96.

7. Ma, Jingjing* and Neal J. Roese (2014), “The Maximizing Mind-set,” Journal of Consumer Research, 41 (1), 71-92.

8. Ma, Jingjing* and Neal J. Roese (2014), “The Danger of Touting a Product as ‘the Best’,” Harvard Business Review, 92 (10), 28.

9. Ma, Jingjing* and Neal J. Roese (2013), “The Countability Effect: Comparative versus Experiential Reactions to Reward Distributions,” Journal of Consumer Research, 39 (6), 1219-33.

10. Ma, Jingjing* and Neal J. Roese (2013), “The Surprising Power of (a Lack of) Numbers,” The European Financial Review (Lead Article), October/November, 40-42.

 

UNDER REVIEW / REVISION

1. Ma, Jingjing* and Haiyang Yang, “The Impact of Maximizing Mindset on Decision Making Process,” revising for 3rd round review at Journal of Consumer Research

2. Ma, Jingjing, Zichuan Mo, and Yuanjie Zhao, “When Lifestyle Advertising Hurts Luxury Brands,” under 3rd round review at Journal of Advertising

3. Yang, Haiyang and Jingjing Ma*, “How Wealth Disparities Impact Emotional Well-being Before, During, versus After a Pandemic: The Nationwide COVID-19 Outbreak in China,” under 2nd round review at BMJ Open

4. Yang, Haiyang and Jingjing Ma*, “How the COVID-19 Pandemic Impacts Tobacco Consumption: Changes in Smoking Behavior and Well-being Implications,” revising for 2nd round review at Addictive Behaviors

5. Jin, Fei, Jingjing Ma*, and David Dubois, “When Posting Cues Lead to Variety Seeking,” under review at Journal of Marketing

6. Ma, Jingjing*, Yu Lin, and Danit Ein-Gar, “The Impact of Maximizing on Charitable Behavior”, under review at International Journal of Research in Marketing.

7. Zhu, Ying, Jingjing Ma*, Jiajia Liu, and Jingjing Wang, “The Impact of Smartphone Addiction on Thinking Styles,” under review at Computer in Human Behavior

8. Yang, Haiyang and Jingjing Ma*, “Post-COVID-19 Distress and Unhealthy Consumption Behavior,” under review at Journal of Mental Health

 

WORKING PAPERS

1. Mo, Zichuan, Jingjing Ma*, and Ryan Hamilton, “When Compensatory Consumption Backfires for Experiential Consumption,” preparing for submission to Journal of Experimental Psychology: General

2. Ma, Jingjing, Zichuan Mo, and Haiyang Yang, “The Impact of Maximizing on Variety Seeking Behaviors,” preparing for submission to Journal of Marketing Research

3. Ma, Zhenfeng and Jingjing Ma, “The Impact of Maximizing Mindset on Feature Preference,” preparing for submission to Journal of Consumer Research

4. Ma, Jingjing, Sky Liang, Yuanjie Zhao, and Jingjing Wang, “The Impact of Donation Titles on Donation to Critical Illnesses,” preparing for submission to Journal of Marketing Research

5. Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Impact of Limiting Self-Expression on Brand Preferences,” revising for resubmission to Journal of Marketing Research

6. Ma, Jingjing*, Jiajia Liu, and Neal J. Roese, “Countability and Cooperation in Financial Decisions,” preparing for submission to Judgment and Decision Making

 

OTHER PEER REVIEWED PUBLICATIONS AND CONFERENCE PROCEEDINGS

1. Zhu, Ying, Jingjing Ma*, Jiajia Liu, and Jingjing Wang (2020), “The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style”, Advances in Consumer Research, v.48.

2. Ma, Jingjing*, Yu Lin, and Danit Ein-Gar (2019), “Charitable Maximizer”, Advances in Consumer Research, v.47.

3. Zhu, Ying, Jingjing Ma*, and Jingjing Wang (2019), “A Meta-Analysis of the Antecedents and Consequences on Smartphone Addiction”, Advances in Consumer Research, v.47.

4. Jin, Fei, Jingjing Ma*, and David Dubios (2019), “When Intention to Share Increases Variety-Seeking: the Role of Self-Enhancement”, Advances in Consumer Research, v.47.

5. Ma, Jingjing*, Kent Grayson, and David Gal (2017), “Increasing PSA Effectiveness: Two Routes from Self-Threat to Message Acceptance,” Advances in Consumer Research, v.45.

6. Ma, Jingjing* (2017), “The Impact of the Maximizing Mindset on Variety Seeking Behaviors,” Advances in Consumer Research, v.45.

7. Ma, Zhenfeng and Jingjing Ma* (2017), “The Effect of Maximizing on Consumer Response to Features and Price,” Advances in Consumer Research, v.45.

8. Mo, Zichuan and Jingjing Ma* (2017), “When Compensatory Consumption Backfires: The Pain and Pleasure of Experiential Purchases,” Advances in Consumer Research, v.45.

9. Chen, Qihui and Jingjing Ma* (2017), “When a Minor Problem Causes a Major Trouble for Experiential Purchases,” Advances in Consumer Research, v.45.

10. Chen, Jia and Jingjing Ma* (2017), “The Effect of Nostalgia Advertising on Brand Loyalty,” Advances in Consumer Research, v.45.

11. Ma, Jingjing* and David Gal (2016), “He’s Just Not That Into Anyone: The Impact of Sex Fantasy on Attraction,” Advances in Consumer Research, v.44.

12. Goldsmith, Kelly*, Caroline Roux, and Jingjing Ma (2016), “When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity,” Advances in Consumer Research, v.44.

13. Ma, Jingjing*, Ryan Hamilton, and Alexander Chernev (2015), “The Impact of Usage Frequency on Lifestyle Branding,” Advances in Consumer Research, v.43.

14. Ma, Jingjing*, Ying Wang, and Neal J. Roese (2014), “The Impact of the Maximizing Mindset on Decision Time,” Advances in Consumer Research, v.42, 590-91.

15. Ma, Jingjing* and Neal J. Roese (2013), “The Maximizing Mindset,” Advances in Consumer Research, v.41, 181-85.

16. Ma, Jingjing* and Neal J. Roese (2012), “The Countability Effect,” Advances in Consumer Research, v.40, 106-11.

17. Ma, Jingjing*, Ryan Hamilton, and Alexander Chernev (2012), “The Unexpressed Self: The Impact of Restricting Self-Expression on Brand Preferences,” Advances in Consumer Research, v.40, 95-100.

18. Ma, Jingjing* and Shi Zhang (2009), “Choosing Between American and Chinese Brands,” Advances in Consumer Research, v.36, 896-97.

19. Ma, Jingjing* and Shi Zhang (2008), “On the Compatibility of Orientation, Task, and Preference: The Role of Brand Information,” Advances in Consumer Research, v.35, 895-96.

20. Ma, Jingjing*, Lee Zhang, and Xinxin Ma (2007), “Affect without Cognition,” Advances in Consumer Research, v.34, 389-91.

21. Ma, Jingjing*, Shi Zhang, and Li Zhang (2009), “Effects of Brand Information on the Compatibility of Consumer Regulatory Focus, Decision Task, and Product Preference,” Journal of Marketing Science (in Chinese), 5 (1), 13-26.

22. Ma, Jingjing*, Xinxin Ma, and Li Zhang (2008), “Preference Asymmetry between Utilitarian and Hedonic Products in Acquisition and Forfeiture,” Journal of Marketing Science (in Chinese), 4 (1), 87-107.

23. Zhang, Li and Jingjing Ma* (2006), “Consumption Experience, Cultural Meaning, and Fishbein Model,” Journal of Marketing Science (in Chinese), 2 (3), 30-43.

                                         

INVITED TALKS

Journal of Marketing Science Annual Conference, Chengdu, China, Oct. 2019.

Nankai University, July. 2019.

Jinan University, Jan. 2018.

Guangdong University of Technology, Dec. 2017.

Zhongshan University, Dec. 2017.

Shuangqin Forum, National Natural Science Foundation of China, Sep. 2017.

Peking University, Psychology Department, Sep 2017.

The Chinese University of Hong Kong, The Department of Marketing, May 2017.

Xiamen University, School of Management, April 2017.

Wuhan University, College of Economics and Management, April 2017.

Shanghai Jiao Tong University, June. 2016.

Renmin University, School of Business, May. 2016.

Nanjing University, Business School, Dec. 2015.

University of California Riverside, Anderson Graduate School of Management, Nov. 2014.

University of Central Florida, College of Business Administration, Oct. 2014.

Peking University, National School of Development, Oct. 2014.

The University of Hong Kong, School of Business, Oct. 2014.

Nanyang Technological University, Nanyang Business School, Oct. 2014.

University of British Columbia, Sauder School of Business, Oct. 2014.

University of Florida, Warrington College of Business Administration, Sep. 2014.

Fudan University, School of Management, Aug. 2014.

 

CONFERENCE PRESENTATIONS (presenter in bold)

1. Zhu, Ying, Jingjing Ma, Jiajia Liu, and Jingjing Wang, “The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style”, presented at Association for Consumer Research Conference, Oct. 2020.

2. Ma, Jingjing, Yu Lin, and Danit Ein-Gar, “Charitable Maximizer”, presented at Association for Consumer Research Conference, Atlanta, Oct. 2019.

3. Zhu, Ying, Jingjing Ma, and Jingjing Wang, “A Meta-Analysis of the Antecedents and Consequences of Smartphone Addiction”, presented at Association for Consumer Research Conference, Atlanta, Oct. 2019.

4. Jin, Fei, Jingjing Ma, and David Dubois, “When Intention to Share Increase Variety-Seeking”, Presented at Marketing Science Conference, Chengdu, China, Oct. 2019.

5. Ma, Jingjing, Mo Zichuan, and David Gal, “Increasing PSA Effectiveness: Two Routes from Self-Threat to Message Acceptance,” presented at La Londe Conference on Consumer Behavior and Communications, La Londe, France, June. 2019.

6. Jin, Fei, Jingjing Ma, and David Dubois, “When Intention to Share Increase Variety-Seeking: The Role of Self-Enhancement”, presented at Society for Consumer Psychology Conference, Savannah, GA, Mar. 2019.

7. Mo, Zichuan and Jingjing Ma, “When Compensatory Consumption Backfires: The Pain and Pleasure of Experiential Purchases,” presented at Society for Consumer Psychology Conference, Dallas, TX, Feb. 2018.

8. Chen, Qihui and Jingjing Ma, “When a Minor Problem Causes a Major Trouble for Experiential Purchases,” presented at Society for Consumer Psychology Conference, Dallas, TX, Feb. 2018.

9. Ma, Jingjing, Kent Grayson, and David Gal, “Increasing PSA Effectiveness: Two Routes from Self-Threat to Message Acceptance,” presented at Association for Consumer Research Conference, San Diego, CA, Oct. 2017.

10. Ma, Jingjing, “The Impact of the Maximizing Mindset on Variety Seeking Behaviors,” presented at Association for Consumer Research Conference, San Diego, CA, Oct. 2017.

11. Ma, Zhenfeng and Jingjing Ma, “The Effect of Maximizing on Consumer Response to Features and Price,” presented at Association for Consumer Research Conference, San Diego, CA, Oct. 2017.

12. Mo, Zichuan and Jingjing Ma, “When Compensatory Consumption Backfires: The Pain and Pleasure of Experiential Purchases,” presented at Association for Consumer Research Conference, San Diego, CA, Oct. 2017.

13. Chen, Qihui and Jingjing Ma, “When a Minor Problem Causes a Major Trouble for Experiential Purchases,” presented at Association for Consumer Research Conference, San Diego, CA, Oct. 2017.

14. Chen, Jia and Jingjing Ma, “The Effect of Nostalgia Advertising on Brand Loyalty,” presented at Association for Consumer Research Conference, San Diego, CA, Oct. 2017.

15. Mo, Zichuan and Jingjing Ma, “Why Are Luxury Ads So Abstract?” presented at Society for Consumer Psychology Conference, San Francisco, CA, Feb. 2017.

16. Ma, Jingjing and David Gal, “He’s Just Not That Into Anyone: The Impact of Sex Fantasy on Attraction,” presented at Association for Consumer Research Conference, Berlin, Germany, Oct. 2016.

17. Goldsmith, Kelly, Caroline Roux, and Jingjing Ma, “When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity,” presented at Association for Consumer Research Conference, Berlin, Germany, Oct. 2016.

18. Brough, Aaron, Jim Wilkie, Jingjing Ma, Mathew Issac, and David Gal, “It’s Not Manly Being Green: The Role of Gender Identity Maintenance in Men’s Avoidance of Environmentally-Friendly Behavior,” presented at Society for Consumer Psychology Conference, St. Pete Beach, FL, Feb. 2016.

19. Brough, Aaron, Jim Wilkie, Jingjing Ma, Mathew Issac, and David Gal, “It’s Not Manly Being Green: The Role of Gender Identity Maintenance in Men’s Avoidance of Environmentally-Friendly Behavior,” presented at Winter Society for Judgment and Decision Making Conference, UT, Jan. 2016.

20. Roux, Caroline, Jingjing Ma, and Goldsmith, Kelly, “When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity”, Presented at Society for Judgment and Decision Making Conference, Chicago, IL, Nov. 2015.

21. Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Impact of Usage Frequency on Lifestyle Branding”, Presented in Symposia Session—“Fashion Signals and Symbols: Beyond Conspicuous Consumption”—at Association for Consumer Research Conference, New Orleans, LA, Oct. 2015.

22. Ma, Jingjing, Ying Wang, and Neal J. Roese, “The Impact of the Maximizing Mindset on Decision Time”, Presented at Trans-Atlantic Doctoral Conference, London Business School, May. 2015 (Invited Presentation).

23. Ma, Jingjing, Ying Wang, and Neal J. Roese, “The Impact of the Maximizing Mindset on Decision Time”, Presented in Competitive Paper Session—“Mind-sets and Control in Motivation”—at Association for Consumer Research Conference, Baltimore, MD, Oct. 2014 (Session Chair).

24. Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Unexpressed-Self: The Impact of Restricting Self-Expression on Brand Preferences”, Presented in Symposia Session—“And Now for Something Completely Different: The Meaning of Life”—at Society for Consumer Psychology Conference, 2014 SCP Proceeding (p.91-92), Miami, FL, Mar. 2014.

25. Ma, Jingjing and Kent Grayson, “Failure to Compensate: Why Cross-Domain Affirmations Do Not Always Alleviate Identity Threats”, Presented in Symposia Session—“Identity Threats and Consumption: Causes, Cures, and Costs”—at Society for Consumer Psychology Conference, 2014 SCP Proceeding (p.124-125), Miami, FL, Mar. 2014.

26. Ma, Jingjing and Neal J. Roese, “The Maximizing Mindset”, Presented in Special Session—“Comparative Thinking and Consumer Well-Being”—at Association for Consumer Research Conference, Chicago, IL, Oct. 2013 (co-chaired with Yangjie Gu).

27. Ma, Jingjing and Neal J. Roese, “The Countability Effect”, Presented at The Haring Symposium, Indiana University, Mar. 2013 (Invited Presentation).

28. Ma, Jingjing and Neal J. Roese, “The Maximizing Mindset”, Presented at Society for Consumer Psychology Conference, 2013 SCP Proceeding (p.250-251), San Antonio, Texas, Feb. 2013.

29. Ma, Jingjing and Neal J. Roese, “The Countability Effect”, Presented at Society for Judgment and Decision Making Conference, Minneapolis, MN, Nov. 2012.

30. Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Unexpressed Self: The Impact of Restricting Self-Expression on Brand Preferences”, Presented at Society for Judgment and Decision Making Conference, Minneapolis, MN, Nov. 2012.

31. Ma, Jingjing and Neal J. Roese, “The Countability Effect”, Presented in Special Session—“In Pursuit of Happiness”—at Association for Consumer Research Conference, Vancouver, BC, Canada, Oct. 2012 (co-chaired with Haiyang Yang and Neal J. Roese).

32. Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Unexpressed Self: The Impact of Restricting Self-Expression on Brand Preferences”, Presented in Special Session—“Brands as A Means of Self-Expression”—at Association for Consumer Research Conference, Vancouver, BC, Canada, Oct. 2012 (Session Chair).

33. Ma, Jingjing and Neal J. Roese, “The Effect of Countability on Satisfaction”, Presented at Society for Judgment and Decision Making Conference, Seattle, WA, Nov. 2011 (Best Student Poster Award).

34. Ma, Jingjing and Shi Zhang, “Choosing Between American and Chinese Brands”, Presented at Association for Consumer Research Conference, San Francisco, CA, Oct. 2008.

35. Ma, Jingjing and Shi Zhang, “On the Compatibility of Orientation, Task and Preference: The Role of Brand Information”, Presented at Association for Consumer Research Conference, Memphis, TN, Oct. 2007.

36. Fan, Tingting, Li Zhang, Shi Zhang, and Jingjing Ma, “The Influence of Product Category Risk on Brand Extension”, Presented at Marketing Science Conference, Shanghai, China, Oct. 2007.

37. Ma, Jingjing, Li Zhang, and Xinxin Ma, “Affect Dominated Brand Buying Intention”, Presented at Marketing Science Conference, Wuhan, China, Oct. 2006.

38. Ma, Jingjing, Xinxin Ma, and Lee Zhang, “Affect without Cognition”, Presented at Association for Consumer Research Conference, Orlando, FL, Sep. 2006.

39. Zhang, Li and Jingjing Ma, “Product Consumption Experience, Cultural Meaning, and Fishbein Model”, Presented at Marketing Science Conference, Beijing, China, Nov.2005.

40. Yan, Yan and Jingjing Ma, “Corporation Strategy and City Changes-Automobile City Shiyan”, Presented at China Economics Annual Conference, Tianjin, China, Dec.2004.

 

TEACHING

Seminar in Consumer Behavior: Judgment and Decision Making

PhD Seminar (in English) (Course rating not available)

 

Consumer Behavior

MBA Class (in English) (Average course rating: 4.56/5.00)

 

Marketing Research

MBA Class (in English) (Average course rating: 4.66/5.00)

EDP Class (in Chinese) (Average course rating: 4.85/5.00)

 

Philosophy of Business Research

DBA Class (in Chinese) (Average course rating: 5.00/5.00)

 

MENTORSHIP

Zichuan Mo, 2020, placed at Sun Yat-sen University (Assistant Professor)

Fei Jin, 2019, placed at Sichuan University (Assistant Professor)

 

PROFESSIONAL SERVICE

Reviewer, Journal of Consumer Research, 2013-present

Reviewer, Journal of Consumer Psychology, 2017-present

Reviewer, Marketing Letter, 2019-present

Reviewer, International Journal of Research in Marketing, 2019-present

Reviewer, Journal of Association for Consumer Research, 2019-present

Conference Reviewer, Association for Consumer Research Conference, 2011, 2013-present

Conference Reviewer, Society for Consumer Psychology Conference, 2013-present

Conference Reviewer, La Londe Conference on Consumer Behavior and Communications, 2019

 

PROFESSIONAL AFFILIATIONS

Society for Consumer Psychology

American Marketing Association

Association for Consumer Research

Society for Judgment and Decision Making

 

SELECTED MEDIA COVERAGE

Forbes: Does Unconscious Bias Affect Our Sustainable Lifestyle Choices?

World Economic Forum: COVID-19 drove 74% drop in emotional well-being in China: Study

The Wall Street Journal: Happiness? When It Comes to Rewards, Don't Count On It

The Atlantic: The Agony of Perfectionism

The Washington Post: Your Manliness Could Be Hurting the Planet

New York: Men Are Destroying the Earth Because They Think Environmentalism Is Too Girly

The Guardian: A vexing question: why do men recycle less than women?

Make Change: Can We Finally Close the Green Gender Gap?

NPR: Manliness and Green Living

CBS: Men may avoid being green because they find it “unmanly”

Euornews: Is sustainability a women’s issue?

Scientific American: Men Resist Green Behavior as Unmanly

Journalist’s Resource: Is “going green” unmanly? Gender stereotypes and perceptions of environmentally friendly behaviors

Yahoo! News: Recyclings Not Just for Women, Bro

ABC (Australia): Paint Nude Women on Solar Panels: How to Get Men to Care about the Environment

Quartz: Studies Show People Think Caring About the Environment Is "Feminine"

Scientific American: Cash Rewards Might Make Us Unhappy

Science Daily: Are You A High Achiever?

Science Daily: Rewards Programs: When Do Consumers Compare Experience Over Value?

Science Daily: Going Green Is for Girls, but Branding Can Make Men Eco-friendly

Broadly: Machismo Is Ruining the Planet, Study Says

Business Standard: Men Willing to Go Green If Products Are 'Masculine'

Hybrid Cars News: Are EVs Not Manly Enough?

Mic: Men Are Ruining the Planet Because They Think Green Products Are "Feminine"

Newser: Men Think Going Green Will Make Them Wimps

Notre Dame News: Going Green Is for Girls But Branding Can Make Men Eco-friendly

Outside Magazine: What Brands Can Learn from Patagonia's Gender-Neutral Marketing

Portland Press Herald: Commentary: Research Shows Recycling's Not Very Manly

Psych Central: It's Not Easy Being Green -- At Least for Men

Psychology Today: Why Its Still Unmanly to Be Eco-Friendly

Siasat Daily: Men Willing to Purchase Eco-Friendly Things If Products Are 'Masculine'

Slate: Eco-Friendly Branding Must Be Super Manly to Attract Manly Men, Study Says

Sustainable Brands: How Framing Sustainability as Strength Can Help Win Male Audiences

teleSUR English: Survey Shows Men Find Environmentalism 'UnManly'

Treehugger: Men Avoid 'Green Behaviors' to Preserve Their Macho Image

Yahoo! Finance: The Agony of Perfectionism

Medical News Today: Are you a high achiever? Even the best products might leave you dissatisfied

Woman Today India: Aiming high can leave you unhappy

TruthDive: Always aiming too high in life can leave you dissatisfied even with best products

EurekAlert!: Are you a high achiever? Even the best products might leave you dissatisfied

Science Codex: Are you a high achiever? Even the best products might leave you dissatisfied

Science Codex: Rewards programs: When do consumers compare experience over value?

Psychology Today: Numbers Can Influence Satisfaction with Purchases

Business Insider: People Just Compare Their Cash Bonuses, And Usually End Up Unhappy

Quartz: How to Get a Bigger Bonus: Don’t Ask for It in Cash

Examiner: Are You A High Achiever?

Examiner: Psychology of More for Your Money

Kellogg Insight: Excessive Expectations

Kellogg Insight: Would You Like Your Bonus in Cash or Cake?

Business Standard: Always Aiming Too High in Life Can Leave You Dissatisfied Even with Best Products

Phys.org: Are You A High Achiever? Even the Best Products Might Leave You Dissatisfied.

Phys.org: Rewards Programs: When do Consumers Compare Experience over Value?

EurekAlert!: Rewards Programs: When do Consumers Compare Experience over Value?

Atelier: Customer Reward Programmes: Are Non-Monetary Gifts More Effective than Cash

McKnight’s: High Achievers May be More Prone to Product Dissatisfaction, study finds

Sina: China Economics Annual Conference

Johns Hopkins Magazine: Onset of COVID-19 pandemic led to 74% drop in overall emotional well-being