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China’s Consumer Spending E-Commerce:Facts and Evidence from JD’s Festival Online Sales


No.E2018022                                                 2018-10-15

TIAN, Wei[2],

YANG, Yang[3],


YU, Miaojie[4]

Forthcoming as book chapter of

The Handbook of US Consumer Economics

Edited by Benjamin Mandel and Andrew Haughwout

Elsevier, forthcoming

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[1] We gratefully thank Dr. Benjamin Mandel for providing the great opportunity, his warm help, and endless patience through this project. Miaojie Yu thanks China’s National Science Foundation (No. 71625007, and 71573006) and China’s Social Science Foundation (No.16AZD003) for their financial supports. All errors are ours.

[2] School of International Trade and Economics, University of International Business and Economics (UIBE), Beijing, China. Email:

[3] BBD & Department of Political Science, University of California San Diego. Email:

[4] Corresponding Author. China Center for Economic Research (CCER) and National School of Development, Peking University, Beijing, China. Email: